Effective date: April 12th, 2018
Localsensor B.V. is a private limited liability company incorporated under the laws of The Netherlands, having its registered offices in Amsterdam, The Netherlands, at the De Entree 234, Floor 4, Unit 4, 1101 EE. Localsensor is registered with the Chamber of Commerce under number 55634958.
You can always reach our Data Protection Officer at firstname.lastname@example.org.
Localsensor is a mobile advertising technology company. We help companies to plan, execute, evaluate and optimize mobile in-app advertising campaigns via our platform (the 'Platform'). Our clients are companies of all sorts that wish to provide you with mobile in-app advertisements that are relevant and of interest to you. Our business partners are publishers that serve you these advertisements in their mobile apps.
The personal data we use on our Platform includes data regarding your device (such as resettable Advertiser Identifier, device location and IP-address) and also data regarding operating system, network provider, device location, device model, the used app and interaction with the served advertisement.
We are keen to limit the collection of personal data to the bare minimum and make the data less specific to prevent personal identification with the data as much as possible.
On our Platform, we use the personal data we receive from our business partners for limited and well-defined purposes:
a. First of all, after we receive the personal data, we directly use it to decide whether or not we will serve you an advertisement based on our clients advertising objectives.
b. If your personal data includes location data we might use this data to support the decision whether or not to advertise based on map data.
c. We also might adapt the advertisement shown based on your personal data.
On our Platform, we also use personal data to create segments. We process your personal data to improve the segments on our Platform. For this we use the pseudonymised Advertiser Identifier on your device. We use location data, IP-address, app and publicly available data, like statistical governmental data, to update our segments. This helps us to provide you with even more relevant advertisements in the future. We provide our clients with filtering options to manage the advertisements that are displayed to you and to target specific segments of users of the apps.
We will not create segments to such a degree that they can be linked to a single or small group of pseudonymised advertiser identifiers.
We will also never allow segments be used to harm your personal interests or interest of a group and we will also never allow segments to be used limit your fundamental rights and freedoms.
For purpose (1) Programmatic Ad Buying and Ad Serving we only process your personal data if you gave your consent to our business partners in their app.
For purpose (2) Interest-based Segments we build segments in such a broad way that your personal interests and fundamental rights and freedoms are safeguarded. The legal basis for this is a legitimate interest of Localsensor to be able to help our clients to serve you ads in a much more efficient way so you get more relevant ads.
We receive your personal data from our business partners through their programmatic advertising selling platform.
We will retain the data we receive from our business partners only for as long as is necessary for the purposes you gave your consent for. Once the personal data has served its purpose, it is immediately deleted.
For Ad Buying and Ad Serving (purpose 1) we will delete your personal data after 24 hours.
For Interest-based Segments (purpose 2) we will store your personal data for 24 hours and will only keep a pseudonymised (hashed) version of your Advertiser Identifier to link to interest segments. This interest segments we will delete after 12 months. Interest segments don't contain personal data.
We take appropriate technical and organizational measures to protect personal data against loss or any form of unlawful use. For example, we limit access to this data only to authorized employees and contractors who need to know that personal data in order to perform their services.
We use hashing, encryption, pseudonymisation and de-identification techniques to ensure that the personal data in our segment database can in no way be linked to you as a person. This allows us to only identify your device for the purposes of providing our service and prevents your data being used to identify you in real life, either by us, our clients or our business partners.
We don't share your personal data we receive from our business partners with our advertising clients. We only share aggregate, non-individual data with our advertising clients. Insofar as this is necessary for ad delivery and associated services, we also share data from our database with our publishing partners.
We only share personal data with trusted technology service providers for processing based on GDPR compliant sub-processor contracts.
We will disclose personal data when obligated to do so by law, for instance to law enforcement authorities, our legal advisers or other third parties. We may also disclose personal data if this is necessary to enforce our terms and conditions or to protect our rights. This may also include exchanging data with other companies and organizations for fraud protection.
All personal data is stored within the European Union. We will not transfer personal data to outside the European Union.
We don't use our Platform to target apps from business partners that are mainly intended for children under the age of 13. We are not knowingly processing personal data of children. If we have accidentally done so and we discover this, we will immediately remove all related (personal) data from our Platform.
Your consent is linked to your resettable Advertiser Identifier on your device. You can, at any time, reset or completely disable your Advertiser Identifier by following instructions through the following links, depending on your device:
If you wish to know what segments your pseudonymised Advertiser Identifier is associated with on our Platform or if you wish to have this data changed, modified, downloaded or deleted, please contact us via email@example.com.
Your rights regarding your personal data are of utmost importance to us. If you feel we haven't served you right we would really like hearing from you. You can also lodge a complaint with the Supervisory Authority. For The Netherlands this is the Autoriteit Persoonsgegevens (https://www.autoriteitpersoonsgegevens.nl)
If you have any questions, please do not hesitate to contact us via firstname.lastname@example.org.